The goal with the Fons was to minimize the structure and visual massing of the fixture while maximizing the reach or cantilever. The delicate boom arm, upheld by a tension cable, gently bends while reaching out to almost horizontal where it suspends the light. The structural design is an extremely effective way to resolve the forces associated with such a long reach. It is so effective and efficient that it seems to float with a weightlessness at the tip.
Cerno aims to produce products that take advantage of this opportunity and fill this need for the conscientious consumer. In a consumer age where nearly everything is viewed as disposable, they aim to be accountable to their customers and their environment, by building their product to last, selecting their material pallet responsibly and using energy efficient LED technology.