Braun

Braun

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Braun is one of the world's leading manufacturers of small electric appliances.  Since the mid-1950s, the Braun brand has been closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1971, Braun launched a series of travel alarm clocks and watches designed by Dieter Rams and Deitrich Lubs. With their “Less, is more” design philosophy, they produced some of the best travel alarm clocks around. For the last 40 years, Braun time pieces have been characterized by their pure, highly functional and timeless design with no superfluous details: every feature directly reflects a function.

What is the history of Braun?


Braun is a German company that was founded in 1921 by Max Braun in Frankfurt. Originally, the company started as a small engineering shop specializing in radio sets and components. In the 1950s, under the leadership of Max Braun's sons, Erwin and Artur Braun, the company shifted its focus to consumer products and began producing innovative and functional household appliances.

Braun gained international recognition for its commitment to minimalistic design and engineering excellence. The company collaborated with influential designers, most notably Dieter Rams and his team, who played a significant role in shaping Braun's iconic design language. Their approach emphasized simplicity, functionality, and aesthetic purity, giving rise to the concept of "less is more."

Throughout the decades, Braun introduced groundbreaking products in various categories, including electric shavers, kitchen appliances, hair care devices, clocks, watches, and more. Many of these products became design classics and are celebrated for their timeless appeal and innovative features.

In 1984, Braun was acquired by The Gillette Company (now a part of Procter & Gamble), which continued to build upon Braun's reputation for quality and design. The brand remains synonymous with German engineering excellence and is recognized worldwide for its dedication to creating products that seamlessly blend form and function.

How long do Braun clocks last?

With proper care and maintenance, a Braun clock can last for many years. The brand is renowned for its commitment to craftsmanship and the use of reliable materials. Additionally, Braun's reputation for engineering excellence suggests that their clocks are designed to withstand regular use and provide long-lasting performance.

To maximize the lifespan of your Braun clock, it's recommended to follow the manufacturer's instructions for operation, cleaning, and maintenance. Avoid exposing the clock to excessive moisture, extreme temperatures, or rough handling. Regularly replace batteries as needed and keep the clock clean from dust and debris.

While it's difficult to provide an exact timeframe for how long a Braun clock will last, investing in a high-quality brand like Braun increases the likelihood of enjoying a reliable and functional clock for many years.