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Braun is one of the world's leading manufacturers of small electric appliances. Since the mid-1950s, the Braun brand has been closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1971, Braun launched a series of travel alarm clocks and watches designed by Dieter Rams and Deitrich Lubs. With their “Less, is more” design philosophy, they produced some of the best travel alarm clocks around. For the last 40 years, Braun time pieces have been characterized by their pure, highly functional and timeless design with no superfluous details: every feature directly reflects a function.