Woud Haak Hook

The Woud Haak Hook proves that the simplest solutions often work the best. Designer Rikke Frost created this perfectly round wall hook by combining solid white-pigmented oak with painted metal, and somehow the mix of warm wood and sleek metal feels both natural and sophisticated. At just 3.5 inches tall and about 3 inches wide, the Haak doesn't take up much visual space on your wall, but the clean circular silhouette and thoughtful proportions make it feel intentional rather than invisible. Available in classic black or dark grey finishes, the painted metal hook provides the strength to hold up to 22 pounds, while the oak backing adds this organic warmth that prevents it from feeling cold or industrial. The whole thing has this satisfying weight and solidity that makes you confident it's going to stay put and handle whatever you hang on it.

What makes the Haak really practical is how well it works in basically any room where you need to hang something. Obviously it's great in the hallway for jackets and bags, but it's equally useful in the bedroom for clothes you're planning to wear again, in the kitchen for dish towels, or in the bathroom for robes and towels. The installation is straightforward - it comes with metal brackets and screws, so you don't need any special hardware or complicated mounting systems. The round design means you don't have to worry about getting it perfectly level like you would with a rectangular hook, and the 1.7-inch depth gives you enough clearance that heavier items won't bang against the wall. You can install just one where you need a single hanging spot, or arrange several in a row to create a more organized storage system that still looks cohesive and intentional.

Woud builds from Denmark with founders Mia and Torben Koed focusing on connecting talented designers with timeless Nordic design principles, and Rikke Frost embodies this philosophy perfectly. Running her own creative studio in Aarhus since 2014, Frost specializes in creating pieces that invite physical interaction - she wants her designs to be seen, felt, and touched rather than just looked at. Her approach centers on matching materials thoughtfully and paying attention to details that might seem small but make a big difference in how something feels to use every day. Since founding in 2014, Woud has built their reputation on working with designers who understand that the best accessories should enhance daily routines through honest materials and clean lines, creating pieces that feel both functional and beautiful without trying too hard to impress.